04

AlgoLink

04

AlgoLink

04

AlgoLink

Role:

Product Design Intern

UI/UX Designer

Team:

Consumer Platform

Timeline:

May 2024 - October 2024

Overview

AlgoLink is a startup bridging education and recruitment by providing learners with tailored courses and connecting them with recruiters. My role in this project was to redesign the consumer platform, focusing on key areas: course pages, the test center, the landing page, and the company’s logo.

Problem

AlgoLink’s platform worked but lacked a cohesive user experience to support its goals. The course pages were cluttered and not engaging, there was no test center, and the branding didn’t reflect the company’s mission. This hurt user engagement and brand recognition—key areas for a growing startup.

Solution

I addressed these challenges by redesigning the Course Pages into a streamlined dashboard for easier navigation and engagement. I conceptualized and built a new Test Center to assess learning progress. Additionally, I designed a fresh logo to better align with AlgoLink’s mission and kicked off a landing page redesign to highlight the platform’s offerings.

Overview

AlgoLink is a startup bridging education and recruitment by providing learners with tailored courses and connecting them with recruiters. My role in this project was to redesign the consumer platform, focusing on key areas: course pages, the test center, the landing page, and the company’s logo.

Problem

AlgoLink’s platform worked but lacked a cohesive user experience to support its goals. The course pages were cluttered and not engaging, there was no test center, and the branding didn’t reflect the company’s mission. This hurt user engagement and brand recognition—key areas for a growing startup.

Solution

I addressed these challenges by redesigning the Course Pages into a streamlined dashboard for easier navigation and engagement. I conceptualized and built a new Test Center to assess learning progress. Additionally, I designed a fresh logo to better align with AlgoLink’s mission and kicked off a landing page redesign to highlight the platform’s offerings.

Analysis

While full user testing is pending, internal feedback from design interns and collaborators pointed to areas needing improvement.

Algoinvest Portfolio Page

Algoinvest Performance Page

Insight

The initial evaluation reveals that the platform overwhelms users with too much information, hindering navigation and focus. Streamlining content and improving access to key features is essential, while a consistent branding approach is needed to enhance user trust and credibility.

Ideating Solutions

I am refining high-fidelity prototypes while showcasing the logo I designed for Algoinvest to ensure a cohesive, user-centered experience. Key contributions include:

  • Streamlined Navigation: An optimized page hierarchy that enhances user flows and simplifies access to platform features

  • Visual Design Enhancements: Polished layouts with refined typography and a cohesive color scheme to improve readability and build trust.

  • Logo - The Algowave: A design with three ascending bars symbolizing market fluctuations and growth, reflecting AlgoInvest’s mission to guide investors with clarity and data-driven insights.

Logo Ideas

Logo Ideas

  • Explore Page: A streamlined flowchart that combines fund relationships and performance metrics, providing clear overviews and detailed insights.

Low-Fidelity Sketch

Mid-Fidelity Prototype

High-Fidelity Prototype

The Final Design

The final design begins with a restructured navigation system that improves user flow and accessibility across the platform. By refining the hierarchy and optimizing transitions between key sections—Dashboard, Explore, Funds, and Philosophy—I’ve ensured that users can easily navigate through the platform without friction, providing a smoother and more intuitive experience.

New Logo Design

The Algowave logo captures the essence of market fluctuations and growth through minimalistic iconography. The three ascending bars symbolize the waves of the stock market, reflecting AlgoLink’s mission to guide investors steadily toward financial success with a clear, data-driven approach.

Enhanced Explore Page

The final design unifies the Portfolio and Performance pages into a centralized Explore hub, creating a seamless experience for users. By streamlining navigation and focusing on interactive data visualizations, the redesign makes fund performance and diversification metrics more accessible.

  • Initial State: Default view with minimal interaction.

  • Expanded State: Fully selected and detailed state.

Improved Interactive Data Visualizations

Building on the previous design, significant enhancements were made to the following elements:

  • Performance Graph:

    Expanded interactivity with more granular timeframes and asset-specific filters, empowering users to analyze performance trends over various periods effectively.

  • Performance Graph:

    Expanded interactivity with more granular timeframes and asset-specific filters, empowering users to analyze performance trends over various periods effectively.

  • Correlation Heatmap:

    Refined color coding and tooltip integration to improve usability and clarity, helping users better identify diversification opportunities.

  • Correlation Heatmap:

    Refined color coding and tooltip integration to improve usability and clarity, helping users better identify diversification opportunities.

  • Performance Table:

    Reorganized key financial metrics, such as returns, volatility, and Sharpe ratios, into an intuitive layout for easier comparison and decision-making.

  • Performance Table:

    Reorganized key financial metrics, such as returns, volatility, and Sharpe ratios, into an intuitive layout for easier comparison and decision-making.

These updates maintain the functionality of the original tools while elevating the user experience with improved usability and design coherence.

Conclusion

The platform needed to offer more than courses; it required an engaging, interactive learning experience. A robust Test Center and an intuitive dashboard would improve learning outcomes and user retention. A stronger brand identity was also essential for credibility and growth.

Reflection + Future Trajectory

This project taught me to balance design aesthetics with business needs, especially in a fast-paced startup environment. Moving forward, I see opportunities to refine the platform further by incorporating user feedback and expanding features, keeping the focus on user-centric design to drive long-term growth.